Introduction
NoteDown films is a startup that aims to reimagine visual storytelling and bring a fresh approach to online content, be it social media, short films or theatre. The company wanted a website that would help them get clients for their social media services and would also appeal to their general audience interested in cinema, all while positioning them as “The future of content production”.
My Role
Product Designer, Research,
Branding, Prototyping
The Team
1 Designer, a team of developers
Timeline
4 weeks
Problem Statement
Existing Website and Brand were not portraying values and generating leads.
Project Requirement Scope
Working with the founder, we defined the project goal of repositioning NoteDown for better customer alignment.
Business Objectives
- Generate new leads/reach-outs
- Increase service conversion rates
Constraints
- Restricted launch timelines
- Existing brand guidelines
Defining Target Audience
We made 2 personas representing the varied audience that we needed to cater to.
Rahul
Clients
about
Company/Startup owners looking for someone to manage their social media to generate leads/increase sales.
needs
An easy and trustworthy solution to handle social media content production.
Anshika
Casual Browsers
about
Young audience mainly drawn by social media. Interested in cinema and video production.
needs
Browse interesting content on cinema. Participate in events and competitions.
Site Mapping
Deciding and organizing the content structure of the website.
Proposed Solution
A Brand and Website refresh to define a new approach for NoteDown's positioning and services.
ReBranding
NoteDown Website
Project Outcomes
Leads through website increased by 200%
200% increase in leads within 2 weeks of launch.
NoteDown saw a direct increase in clients inquiring about their services through the website.
45% NPS increase after launch
Direct improvement in brand perception and positive response from the target audience.
Greater brand awareness and discoverability
NoteDown website visitors saw a wider variety of demographics from clients, to theatre students, and video content enthusiasts.
Next Steps
Given less timeline and budget restrictions, the project could be furthur refined by utilising a bigger research group
01
Add social proof in the form of testimonials and projects to improve lead generation and conversion rate.
02
Cater to a wider audience by adding content not directly aimed at lead-generation and service conversion.
03
Conduct better research and testing to furthur iterate and refine the structure, content and visuals.